Winning the title '1 from a Billion' in a talent hunt by Force India F1 team is no

small feat. Alongside this win in India, Arjun Maini had been knocking it out of the park in the motor sports arena internationally too since the age of 15. Backed with more than 20 career wins, he had just been roped in to drive at FIA Formula 3 European Championship when I started working with him back in 2015 on his brand personality.

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The Arjun Maini logo is the clearest representation of the brand. It is straightforward, clear and strong. The well-engineered symbol AM and the custom typeface, together ensure maximum impact on and off the racing circuit.