Brand identity developed for professional racing driver Arjun Maini in 2015, coinciding with his entry into the FIA Formula 3 European Championship. The project focused on establishing a clear and recognisable personal brand for use across racing, media, and promotional contexts.
 

The identity is built around a custom “AM” monogram and bespoke type system. The “1 from a Billion” title — awarded through the Force India talent hunt — was incorporated as a graphic texture within the system, reinforcing the narrative of progression from national recognition to international competition.